A Hoosier ‘Star’ Shines In A Now-Fully Developed DMA
By Adam Jacobson
(article from March 9, 2018, by Radio + Television Business Report used by permission)
The entity had yet to take on a name. Today, it is known as Star City Broadcasting, led by Corning, N.Y.-based Bill Christian and Mike Reed, who also serves as President/CEO of Waypoint Media, the Meridian, Miss.-based management company that oversees broadcast operations and does outside consulting work in the broadcast industry.
Together, Christian and Reed have launched five HD network affiliates in the smallest of markets across the U.S. since 2014. As a result, NBC, FOX and CBS stations are now present in what had been some of the few remaining DMAs that didn’t have the full compliment of Big Four network carriage.
The most recent market where local affiliates debuted under Christian and Reed’s leadership is Lafayette, Ind. Now, they can fully reap the benefits of their efforts, as the last Indianapolis-based stations to be found on local Comcast channel lineups are poised to disappear
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March 2, 2018
The Silver Medal Award recognizes local individuals who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.
Parker, serves as the Station Manager for Star City Broadcasting’s group of stations including FOX 16, NBC 16, WPBY ABC, Your Country 95.7, 96-5 WAZY, BOB FM 95.3, and FOX Sports 104.3 FM.
“Tina is a real team player who wears many hats with Star City, overseeing Star City News, promotions, production and our high level of community involvement and projects,” says Tom Comerford, Star City Broadcasting’s General Manager, “I am very proud to have her as a key member of our management team.”
Throughout Parker’s 30-year career in the Lafayette area’s communication, marketing and media industry she has shown a creative commitment to her work. She has held various positions including Media Director at Haan Associates Advertising, Station Manager at WLFI, Manager at Boiler Television at Purdue University and was the Market Supervisor at Metronet. Parker attended Purdue where she studied organizational leadership and supervision.
“Tina embodies the true spirit of Star City’s mission of paying it forward to our community,” says Mike Reed, Star City’s Owner, “We’re excited to have her talent and passion for helping others.”
ABOUT STAR CITY BROADCASTING
Star City Broadcasting is the largest local broadcasting company in Greater Lafayette consisting of both major network affiliates WPBI FOX 16, NBC 16, WPBY ABC and top-rated radio stations 96-5 WAZY, Your Country 95.7, BOB FM 95.3, and FOX Sports 104.3 FM.
Star City Broadcasting is proud to bring their power to reach the broadest audience to serve our viewers, businesses and community organizations of Greater Lafayette. It’s all part of the company’s overall mission to “Pay it Forward.”
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May 26, 2017
The local newscast will be led by News Director Chris Morisse Vizza, a veteran journalist with more than 25 years of experience serving the Greater Lafayette Community. “I am excited to be part of the Star City News startup and to have this opportunity to provide in-depth perspective on the issues, events and decisions that affect people in the Greater Lafayette area,” she said.
The Star City News anchor team will include Purdue University alumna Sarah Blakely, who graduated in 2012 with a Bachelor’s degree in Communications from the Brian Lamb School of Communication.
Each newscast will offer Greater Lafayette’s top stories, local sports and a local weather forecast with local reporters delivering stories important to the Lafayette area. The newscast will offer a fresh take on the day’s events and the issues that are important to the Greater Lafayette community.
Tom Comerford, WPBI’s General Manager, says the station is meeting a need in the community by giving viewers another choice of where to get their local news, information and weather.
“Ever since we started the station, we’ve been asked when we were going to offer a local newscast,” said Comerford. “We wanted to wait until we had the right team in place that knows the people and places that make the Lafayette community special. Having Chris, leading the way, will allow us to tell the stories that are important to Lafayette.”
Star City News make its inaugural broadcast on Monday, May 29 at 6 p.m. on WPBI NBC 16, with late news on FOX 16 at 10 p.m. and NBC 16 at 11 p.m.
WPBI FOX 16/NBC 16 broadcasts on channels 16.1 and 16.2. They air on Comcast Xfinity channels 16 and 17, on Metronet channels 12 and 13 and channels 59 and 13 on DISH Network.
Star City News will also take an active role on Star City Broadcasting’s radio group WAZY 96.5, BOB FM 95.3, YOUR COUNTRY 95.7, FOX SPORTS 1410 AM.
The stations are part of Star City Broadcasting, Lafayette’s largest media company, with the power of two HD television stations and four radio stations.
Star City Broadcasting provides the Lafayette area with the latest in entertainment, sports, news, and weather through its network affiliates: WPBI NBC 16 and WPBI FOX 16; and four radio stations WAZY 96.5, BOB FM 95.3, YOUR COUNTRY 95.7 and FOX SPORTS 1410 AM.
Star City Broadcasting is proud to bring its power to reach the broadest audience on all of its mediums to better serve our viewers, listeners and the businesses and community organizations of Lafayette. It’s all part of our overall mission to “Pay it Forward.”